Chabot ‘coeur’ Boxes Boost Travel Retail Sales
Liquor brand Chabot has revealed that its Coeur packaging for XO Armagnac has provided a “significant” boost to the brand’s performance on travel retail shelves.
The luxury gift boxes, one in silver and one in gold, join together to form a heart shape, while the related decanters are designed to match the gift boxes with silver and gold colouring. The packaging is topped off by a magnet closure, with a message card inside the heart.
