Chabot ‘coeur’ Boxes Boost Travel Retail Sales

Liquor brand Chabot has revealed that its Coeur packaging for XO Armagnac has provided a “significant” boost to the brand’s performance on travel retail shelves.

The luxury gift boxes, one in silver and one in gold, join together to form a heart shape, while the related decanters are designed to match the gift boxes with silver and gold colouring. The packaging is topped off by a magnet closure, with a message card inside the heart.

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